Google Search is a fully automated search engine that finds pages to add to its index by periodically scanning the web using software known as web crawlers.
Three stages of Google Search:
Crawling: Google uses automated programmes known as crawlers to retrieve text, photos, and videos from websites it finds online.
Indexing: Google examines the page’s text, picture, and video content before storing the results in a sizable database called the Google index.
Providing search results: When a person conducts a search on Google, appropriate results are returned.
Not all pages pass through the three steps of Google Search’s operation.
Know? What is SEO ? and its Significance.
What is SEO?
The term “search engine optimisation” is SEO. It’s the process of utilising unpaid (sometimes referred to as “organic”) search engine results to increase the volume and quality of traffic to your website as well as brand visibility.
The significance of SEO
Although websites can receive traffic from paid advertising, social media, and other online channels, search engines account for the majority of online traffic.
When compared to sponsored adverts, organic search results attract significantly more clicks, take up more digital real estate, and seem more trustworthy to astute searchers. For instance, just about 2.8% of US searchers click on sponsored ads.
Moreover, SEO is one of the few online marketing avenues that, with proper setup, can yield long-term benefits. While advertising needs ongoing financing to drive visitors to your website, your traffic can grow steadily over time if you produce high-quality content that deserves to rank for the correct keywords.
While search engines are becoming more intelligent, we still need to assist them.
Improved information delivery to search engines through site optimisation will enable appropriate indexing and display of your content in search results.
Know? What is Crawling