White Hat Marketing- Definition: White hat marketing refers to ethical and legitimate practices that follow the rules and guidelines set by search engines, social media platforms, and other online authorities. The focus is on providing value to users and building a sustainable online presence. Key Techniques: SEO (Search Engine Optimization): Using relevant keywords naturally in…

Finding out what pages are available on the internet is the first step. Google must continuously search for new and updated pages to add to its list of known pages because there isn’t a single registry of all web pages. “URL discovery” is the term for this procedure. Certain pages are well-known due to Google’s…

Google Search is a fully automated search engine that finds pages to add to its index by periodically scanning the web using software known as web crawlers. Three stages of Google Search: Crawling: Google uses automated programmes known as crawlers to retrieve text, photos, and videos from websites it finds online.Indexing: Google examines the page’s…

The term “search engine optimisation” is SEO. It’s the process of utilising unpaid (sometimes referred to as “organic”) search engine results to increase the volume and quality of traffic to your website as well as brand visibility. The significance of SEO Although websites can receive traffic from paid advertising, social media, and other online channels,…